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What is Lead Page

 

What is a lead page?

Definition of a lead page according to Wikipedia….

In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander“, or a “destination page“, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.[1] The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser’s conversion rate.[2]

Landing pages are often linked to social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.[3]

 

Best way to describe a lead page is to lead your customers to your business. A lead page usually has a submit form where the prospective customers can send you a message.

For example:

Newsletter submissions “join my newsletter”

Perhaps you have a great product to offer  “send me a message to get fit” then you have the customers information in order to engage about the product.

Perhaps you mow lawns or fix computers… you can offer a lead page to get customers for services. “contact me for estimate of service”

Lead pages connects you the business owner with the prospective customer who is interested in what you have to offer.

Example of our lead pages on our lead page information page.  Enter here

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